Saturday, October 31, 2009

The Best Payment Solution

Small and medium enterprises which want to build a good rapport with their customers can rely on branded and Co-branded card programs for this purpose. As compared to cash and store gift voucher, these cards are a better alternatives for customers in terms of making payments.

In a very short period, co-branded cards and co-branded debit card programs have gathered large popularity among different business fraternity. A company can improve its brand image by distributing these cards to its customers.

Several SME's (Small and Medium Enterprises) have realized the potential benefits of generic debit card programs and adopted them. Most of them have benefited from these co-branded programs.

Various business establishments including Forex Companies, Financial Institutions, Insurance Companies based in countries such as Germany, Singapore, Malaysia and Brazil have reaped great benefits from these co-branded card programs. A major advantage of these co-branded card programs is that they help the company to multiply its business prospects in a profitable manner.

These co-branded debit card programs function in affiliation with renowned debit card providers such as Visa and MasterCard. Cards bearing Visa and MasterCard logos are accepted all over the world. Thanks to the world wide acceptability of these cards, a company can gain significant exposure in foreign countries too.

In addition, branded prepaid card programs allow a company to print its brand name and logo on co-branded cards. A brand name is automatically enhanced when it is printed alongside reputed names such as Visa and MasterCard.

Apart from being beneficial for companies, these co-branded debit cards are also useful for its customers. The customers of a company can use these cards to make purchases even if they do not have sufficient cash in hand. Also, customers can get several discounts, bonuses and reward points using these branded debit cards. Customers can use these reward points to buy more products and services.